Our Inbound Marketing Process

At Hidden Peak Interactive, our Inbound Marketing process integrates activities that are laser focused on achieving results for your company.

With that in mind, our goal is to get your company up and running as soon as possible while guided by a strategic trail map for long-term success.

The Inbound Marketing Journey

During our 12-month partnership, you can expect the following activities:

1. Inbound Marketing Assessment
The Inbound Marketing Assessment is our way of conducting a 30,000 ft review of your business goals, website and current marketing activities. We will identify some low-hanging fruit and provide some suggestions for improving your inbound marketing.

The Inbound Marketing Assessment is Free and will only take 30 minutes out of your day. Get a FREE IMA today!

2. Client Discovery and Goal Setting
Now that we have completed the Inbound Marketing Assessment and determined that Inbound Marketing is right for your company, it’s time to lay the groundwork for a plan and get the “lay of the land”.

During the Free Goal Setting session, we will set S.M.A.R.T. goals, discuss timelines, resources, and discuss budget estimates. We will also review the bigger picture of how Inbound Marketing will be tailored to help you achieve your overall business goals.

3. QuickStart Campaign Deployment
Even though our client relationships take place in 12-month increments, our goal is to onboard your business quickly so that you can start seeing some immediate results while the long-term planning and execution is underway.

We have developed the QuickStart Campaign Development phase of our engagement that involves deploying pieces of the overall Inbound Marketing plan within 30 days in order for you to experience some quick wins.

4. Inbound Marketing Trail Guide Development
Even the leanest businesses need some sort of plan.

At this point, our 12-month or Kick Start engagement has begun and we will be developing an Inbound Marketing “Trail Guide” customize for your business. This comprehensive, yet concise plan is designed to put everyone on the same page, provide direction yet allow flexibility as the Inbound Marketing activities evolve.

Activities in this phase include, but are not limited to:

  • Branding and Positioning Analysis
  • Persona Development
  • KPI identification
  • Competitive Analysis
  • Marketing and Sales Funnel Design
  • Marketing Qualified Leads and Sales Qualified Leads Definition
  • Creation of Content Strategy
  • Editorial Calendar Creation

5. Ongoing Campaign Execution
With a map as our guide and some quick wins on our side, it is time to move forward with the execution ongoing monthly activities and analysis. Each month, we will create, manage and execute the following activities that are designed to maximize your marketing and sales funnel and achieve our objectives.

  • Content Creation
  • SEO Optimization
  • Social Media Promotion
  • Offer Creation
  • CTA and Landing Page Development
  • Lead Nurturing
  • Email Marketing

6. Objective Review and Analysis
We set goals for a reason. Now, we need to review them, determine what is working, what is not, and where we need to iterate. This is an ongoing and essential process. This is where the magic of the HubSpot platform truly comes to fruition. HubSpot provides unparalleled insight into the sources that are ultimately generating your revenue performance goals. Rather than overwhelming you with the nitty gritty details (unless you want them), we filter the valuable data that ties to what matters most…results!

Are you ready to start the conversation? Get your FREE Inbound Marketing Assessment or Request a Proposal today.