Common Website Problems that Might be Causing Your Prospects to Slip Away

HNCK7802

Whether or not you want to admit it, qualified prospects might peruse your website, but eventually take off without you knowing it. What research has shown us is that at least 70% of the buying decision is made before a prospect fills out an inquiry form, picks up the phone to call you, talks to a sales rep, or walks into your office. What does … [Read more...]

Marketing’s 10 Commandments

Charlton-Heston-as-Moses-001

One of my favorite movies is the 10 Commandments starring Charlton Heston. It is truly an amazing movie where stage sets and locations were hand built to support the story and well before CGI was invented. As the story goes, Moses came down from Mt Sinai and ended up giving a smack down to those gold bull worshipers.  Like these worshipers, we … [Read more...]

Is Your Marketing ROI Negative?

ROI-blur

We sometimes struggle with calculating the Return on Investment (ROI) on our marketing campaigns.  But why is this? Is it too much work?  Is it technically impossible?  Are we scared in what it may tell us?  Let’s first get our heads out of the sand. I have sat in and been part of marketing meetings that have justified campaign expenditures, … [Read more...]

Predicting the 2014 Marketing Trends

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Wondering what to think about and plan for in 2014 for marketing and increase your bottom line?  Well I do!  It’s that time of year when strategic planning and budgeting are in their final stages. What are the major trends for 2014 and how should marketers align themselves to make the most of their marketing dollars? First we need to make sure … [Read more...]

The Secrets to Building Action-Oriented Personas

Buyer Persona Ilustration

Have you ever asked a business owner or entrepreneur who the ideal customers are for the company and received the following response. Everyone! It still blows me away when I hear some of the brightest minds stake this claim. Believe it or not, everyone is not your customer. Even if you sell bottled water that may be fit for anyone to drink, … [Read more...]

Is the Social Media Fad Slowing Down?

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Are you spending less time on Facebook? Signed up for Twitter but have not tweeted anything? Have a profile in LinkedIn but your resume is out of date? You may not be alone.  And as a marketer, it can be challenging to target these platforms as user interest changes.  Showing a ROI for Social Media - specifically how the budget spent on social … [Read more...]

The Resurgence of Business Blogging

freelancers_blog

Blogging, if done consistently and effectively, will increase your bottom line. Imagine being the thought leader in your industry. Picture your business on the top of Google searches. Watch the increase in website traffic, leads and ultimately profitability. On the other hand, you could be missing a huge opportunity by not taking action. Blogging … [Read more...]

Advanced Topic: How to score leads more effectively

Lead Score Judges

Before developing a lead scoring process, your company must first determine if it’s ready for lead scoring. Does My Company Need Lead Scoring? Not all companies are ready for this formal approach and are satisfied with their existing techniques. One popular method for managing leads we have seen involves the use of home-grown spreadsheets. … [Read more...]

A Business Case for Transparent Pricing

Annoyed-customer

One of my pet peeves is being strung along by sales people or landing on a website that doesn't reveal pricing. The classic sales technique that involves luring a customer in with a pitch and waiting until the bitter end to show the price drives me crazy. I experienced this recently at a local running store and walked away feeling frustrated. I … [Read more...]